Crypto Spreading Among the Wealthy in Singapore, Hong Kong: KPMG

A KPMG survey of 30 family offices and wealthy individuals found the majority have already invested in crypto in one way or another

article-image

Hong Kong skyline | Source: Shutterstock

share

key takeaways

  • KPMG reported a clear appetite for digital assets among some of Singapore and Hong Kong’s wealthiest investors
  • All respondents already invested in crypto held bitcoin but less than half disclosed DeFi tokens

Big Four accounting firm KPMG has indicated big interest in the crypto market from the wealthy elite of Singapore and Hong Kong.

KPMG surveyed 30 family offices and high net worth individuals across both regions for its inaugural Investing in Digital Assets report.

Of survey respondents, 58% reported skin in the crypto game while a further 34% intend to allocate funds to bitcoin, stablecoins and ether, as well as DeFi opportunities.

KPMG only gathered responses from investors whose assets under management ranged between $10 million to $500 million. Of the 58% already invested in crypto:

  • 100% held bitcoin,
  • 87% disclosed ether,
  • 60% bought NFTs and other metaverse tokens, and
  • 47% had DeFi tokens.

Beyond the actual assets, 58% of respondents also said they were investing in crypto service providers, including exchanges and software developers.

The study was conducted jointly between KPMG China and financial services company Aspen Digital. Results were taken during the second quarter of this year. At the time, markets across the board were in turmoil with macroeconomic conditions, such as rising inflation, taking center stage.

KPMG found interest in crypto has mainly been driven by prospects of high returns, portfolio diversification and increased confidence in the market following institutional uptake.

It wasn’t all bullish, though, with respondents stating the industry needs more mature methodologies for valuing crypto, the lack of which has given some investors pause.

Wealthy investors are keen on crypto’s “store of wealth” proposition alongside decentralized finance | Source: KPMG

Not to mention, most already invested only allocated 5% of their portfolio to the digital asset class, a figure dampened by uncertainty around regulations and accounting standards.

The findings echo crypto exchange Bitstamp’s April Crypto Pulse survey which found that 80% of institutional investors believe crypto stood poised to overtake traditional investment vehicles within a decade.

KPMG overall found regulatory uncertainty continues to be a roadblock for major players across Singapore and Hong Kong, with investors hungry for a clear regulatory framework that balances both investor protections and industry growth.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

Research Report Templates (8).png

Research

Meta-aggregators like Titan and Kamino Swap improve price execution for users, making the Solana swapping landscape more competitive. Jupiter has incorporated meta-aggregation features into its latest routing engine to keep users on its front end (own the user, own the flow). At large, teams are treating swaps as a commoditized complement, offering incredibly cheap or free swaps to own the end-user and increase demand for high-margin product offerings (multi-product DeFi). On another note, the divergence in the concentration of aggregator volume between DEXs suggests increased specialization at the DEX layer by asset type.

article-image

Attorneys weigh in on the issue in light of a changing US regulatory environment

article-image

A new report by top Ethereum stakeholders projects ETH at $8000

article-image

Onboarding the world to Bitcoin takes a series of firsts

article-image

If we get an altcoin season, it’ll be focused on tokens deemed “ fundamentally valuable enough for traditional public money and capital” to get involved with

article-image

Solana dropped nearly 10% amid mass crypto liquidations triggered by rising geopolitical strife

article-image

Investors moved to safe assets like the US dollar and gold, but bonds faltered